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Boeing and Dubai’s recently launched low-cost airline FlyDubai today announced an order for 50 Next-Generation 737-800s at the Farnborough Air Show. Valued at approximately $3.74 billion at current list prices, the order will be added to Boeing’s Orders & Deliveries Web site at the next regularly scheduled update. FlyDubai has substitution rights to convert its 737-800 orders to 737-900ERs (extended range) in the future.
The Dubai government initially formed FlyDubai in March. Since then, the airline has been building a business model based on flexible flight operations with a high degree of interactivity with its customers, giving them greater control in booking flights and tailoring their in-flight services. The low-cost airline’s operations will be entirely separate from Emirates Airline and Group.Boeing Chairman, President and Chief Executive Officer CEO Jim McNerney hosted a ceremonial signing and press conference held at the air show.
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